Sunday, 20 October 2019

Of all the technologies to be hyped in recent years, few have generated as much light and heat as blockchain. But as is often the case with things that are so very hyped, real world enterprise applications can seem to be thin on the ground.

The difference between using blockchain-based technology to provide either facial analysis or facial recognition information has been spelt out by digital out of home (DOOH) advertising specialist Bidooh.

Consumers are becoming increasingly aware of where their products are coming from. Ethically sourced materials have become a selling point for companies around the world. More and more companies are working on ditching conflict minerals and ensuring that their products are not associated with human rights abuses.

Most publishers have heard about blockchain technology. Many will admit to hearing about something called Bitcoin, and a few may even own a cryptocurrency or two.

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