Wednesday, 08 July 2020

The difference between using blockchain-based technology to provide either facial analysis or facial recognition information has been spelt out by digital out of home (DOOH) advertising specialist Bidooh.

Consumers are becoming increasingly aware of where their products are coming from. Ethically sourced materials have become a selling point for companies around the world. More and more companies are working on ditching conflict minerals and ensuring that their products are not associated with human rights abuses.

Most publishers have heard about blockchain technology. Many will admit to hearing about something called Bitcoin, and a few may even own a cryptocurrency or two.

Of all the so-called “hot-button topics” in the Blockchain space, though, there are three that stand out for their ability to fundamentally reshape this space over the next year – well, at least the next few months, anyway.

As a child, few can claim to have escaped essay writing on an all-too-familiar topic: “technology: a bane or a boon?” I always tried to wriggle my way out of this cliché task, my head bubbling with tales of adventure and heroism.

Blockchain could make the construction sector more efficient and transparent for all the players involved in a project, but the cost of implementation is still too high for many firms

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